In an exciting new collaboration, Kier is partnering with the ‘UK’s Chief Youth Officer’, Jack Parsons, on International Youth Day to motivate and inspire the next generation about careers in construction.
The partnership sees Jack and Youth Media’s (part of Youth Group) successful content format, ‘Circle’, bringing together 5 inspiring young people across the Kier business, interviewed by the Jack on why construction careers are worth considering and the vast opportunities available to the next generation.
The full video can be viewed here.
According to the Construction Industry Training Board (CITB), they have reported an increased interest in among young people joining the construction industry in the UK with a “45% increase in annual traffic” to their website with 33% of them being under 18. Source
This highlights the importance of showcasing the careers available in construction hearing directly from the young people living and breathing it every weekday.
Utilising the large youth community that Youth Group has of 1.8 million members, Kier and Youth Media are able to promote the opportunities to a massive number of young people thinking about their first step or even 3rd step into their careers and why construction just might be the place for them.
Jack Parsons is passionate about partnering with the right organisations that deeply care about the next generation and Kier is certainly one of those brands.
"We are thrilled to partner with Jack Parsons on the Circle initiative. At Kier, we are committed to supporting the next generation of talent and showcasing the vast number of opportunities in construction. This collaboration allows us to shift perceptions about what we do, highlighting that construction is open for everyone.
Together, we can make a significant difference in the lives of young people by providing them with the awareness of the opportunities we have and showcase the support we have on offer to pursue a meaningful and rewarding career at Kier."
Louisa Finlay, chief people officer, Kier Group
Through this collaboration, Kier will showcase the brilliant young talent and the career opportunities available across its sites, depots and offices UK-wide.
"We are incredibly excited to team up with the fantastic team at Kier on our successful format known as 'Circle'. This collaboration on International Youth Day enables us to highlight the fantastic career opportunities on offer for young people thinking about careers."
Leon Marseglia, Chief Executive Officer of Youth Group